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Case Study – Sunsilk Roadshow

Winner of Making it Happen Award 2004

The Gallery team worked together with KLP Euro RSCG to support the launch of Sunsilk’s Frizz Control cream with an award-winning and highly memorable sampling campaign. Three teams of eight leather-clad beauties toured town centres across the UK on branded scooters and handed out over 1,000,000 samples to a defined target audience. This logistically complex campaign received an outstanding response from the general public.

Making it Happen Award 2004
Investors in People
Direct Marketing Association - Field Marketing Council