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Case Study – T-Mobile Student Roadshow


This campaign allowed T-Mobile to target 60,000 students with the latest handsets and offerings at Fresher Fairs across the UK over a 5-week period. Castings were held across the UK to recruit young, trendy, technology-wise staff to demonstrate the picture messaging technology. Students loved the opportunity to experience first-hand the latest handsets in a fun environment. The profile of staff, the branded vehicle, the stand and freebies ensured that T-Mobile was the brand on everyone’s lips.


Making it Happen Award 2004
Investors in People
Direct Marketing Association - Field Marketing Council