This campaign allowed T-Mobile to target 60,000 students with the latest handsets and offerings at Fresher Fairs across the UK over a 5-week period. Castings were held to recruit young, trendy, technology-wise staff to demonstrate the picture messaging technology. Students loved the opportunity to experience first-hand the latest handsets in a fun environment. The profile of staff, the branded vehicles, the stand and freebies ensured that T-Mobile was the brand on everyones' lips.

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